Full Job Description
Job Title: Digital Content Strategist
Company Overview
Join a leading company, Apple Inc., renowned for pioneering innovations and redefining technology with a creative edge. With a global presence and a commitment to excellence, we prioritize customer engagement and satisfaction through exceptional digital experiences. As a part of our dynamic team in Merced, CA, you will have the opportunity to redefine the digital content landscape, shaping how millions connect with technology.
Location: Merced, CA
Merced is a vibrant city in the heart of California's Central Valley, known for its rich agricultural heritage and proximity to the breathtaking Yosemite National Park. Living in Merced offers a unique blend of urban and rural lifestyles, providing access to excellent schools, colleges, and a flourishing job market. Whether you're enjoying the local parks or exploring nearby cultural landmarks, Merced is the perfect place to establish your career while enjoying a high quality of life.
Position Overview
As a Digital Content Strategist at Apple Inc., you will be the driving force behind our digital content initiatives. Your primary responsibility will be to develop and execute a comprehensive content strategy that aligns with our business goals while resonating with our target audience. You will collaborate with cross-functional teams, including marketing, product development, and design, to create engaging content that enhances our brand’s online presence.
Key Responsibilities
- Develop and implement a robust digital content strategy that drives brand awareness and engagement.
- Conduct in-depth audience research and analysis to tailor content for diverse audience segments.
- Collaborate with the marketing team to create compelling blog posts, social media updates, video scripts, email newsletters, and other digital assets.
- Optimize content for SEO, ensuring top rankings on search engines.
- Analyze content performance metrics and utilize insights to refine and enhance content strategy.
- Manage the content calendar, ensuring timely delivery of high-quality content.
- Stay updated with the latest digital marketing trends and best practices.
- Coordinate with graphic designers and multimedia professionals to ensure cohesive branding across all digital platforms.
- Develop and maintain relationships with external content creators and vendors as necessary.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in digital content creation, strategy, and optimization.
- Proven track record of creating engaging content that drives traffic and conversions.
- Hands-on experience with SEO best practices and analytics tools such as Google Analytics, SEMrush, or Ahrefs.
- Exceptional writing, editing, and communication skills.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Experience with content management systems (e.g., WordPress) and social media platforms.
- An analytical mindset with a strategic approach to problem-solving.
- Ability to work collaboratively in a fast-paced, cross-functional environment.
What We Offer
At Apple Inc., we believe in fostering an inclusive and empowering workplace. As a Digital Content Strategist, you will receive:
- Competitive salary paired with substantial benefits, including health, dental, and retirement plans.
- Opportunities for personal and professional development.
- A dynamic work environment that encourages creativity and innovation.
- Flexible working hours and remote work options.
- Access to cutting-edge technology and tools to enhance your work experience.
Why Join Apple Inc.?
Joining Apple means becoming part of a community that values individuality and creativity. We are dedicated to pushing boundaries and challenging the status quo through innovative and transformative practices. Our commitment to excellence and a customer-centric approach fosters a culture where you can thrive and contribute to exciting projects while making a real impact.
How to Apply?
If you are passionate about digital marketing and possess the skills to drive content strategy at a leading technology company, we want to hear from you! Please submit your resume, cover letter, and portfolio showcasing your previous work relevant to the Digital Content Strategist role.
Let your creativity shine and take the next step in your career with Apple in the beautiful city of Merced!